{"id":623,"date":"2025-12-03T10:49:46","date_gmt":"2025-12-03T10:49:46","guid":{"rendered":"https:\/\/www.lapicaraza.com\/?page_id=623"},"modified":"2025-12-03T10:55:24","modified_gmt":"2025-12-03T10:55:24","slug":"amulen","status":"publish","type":"page","link":"https:\/\/www.lapicaraza.com\/?page_id=623","title":{"rendered":"Amulen"},"content":{"rendered":"\n<style id=\"bwg-style-0\">  #bwg_container1_0 {    display: table;\t\/*visibility: hidden;*\/  }  #bwg_container1_0 * {\t  -moz-user-select: none;\t  -khtml-user-select: none;\t  -webkit-user-select: none;\t  -ms-user-select: none;\t  user-select: none;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_image_wrap_0 {\t  background-color: #F2F2F2;\t  width: 800px;\t  height: 500px;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_image_0 {\t  max-width: 800px;\t  max-height: 410px;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_embed_0 {    width: 800px;    height: 410px;  }  #bwg_container1_0 #bwg_container2_0 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none #000000;    border-radius: 0;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_thumb_active_0 {\t  border: 0px solid #FFFFFF;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_thumb_deactive_0 {    opacity: 1.00;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_filmstrip_left_0,  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_filmstrip_left_disabled_0 {\t  background-color: #F2F2F2;\t  display: table-cell;\t  width: 20px;\t  left: 0;\t  \t    }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_filmstrip_right_0,  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_filmstrip_right_disabled_0 {\t  background-color: #F2F2F2;    display: table-cell;    right: 0;\t  width: 20px;\t  \t    }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_filmstrip_left_0 i,  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_filmstrip_right_0 i,  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_filmstrip_left_disabled_0 i,  #bwg_container1_0 #bwg_container2_0 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#F2D22E;\t  margin: 3px;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_dots_container_0 {\t  width: 800px;\t  bottom: 0;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_dots_thumbnails_0 {\t  height: 18px;\t  width: 54px;  }  #bwg_container1_0 #bwg_container2_0 .bwg_slideshow_dots_active_0 {\t  background: #FFFFFF;\t  border: 1px solid #000000;  }  <\/style>    <div id=\"bwg_container1_0\"         class=\"bwg_container bwg_thumbnail bwg_slideshow \"         data-right-click-protection=\"0\"         data-bwg=\"0\"         data-scroll=\"0\"         data-gallery-type=\"slideshow\"         data-gallery-view-type=\"slideshow\"         data-current-url=\"\/index.php?rest_route=%2Fwp%2Fv2%2Fpages%2F623\"         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src=\"https:\/\/www.lapicaraza.com\/wp-content\/uploads\/photo-gallery\/amulen\/thumb\/amulencolor.jpg?bwg=1764758683\"                  data-src=\"https:\/\/www.lapicaraza.com\/wp-content\/uploads\/photo-gallery\/amulen\/thumb\/amulencolor.jpg?bwg=1764758683\"                  onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), '1', '', '', '0')\"                  image_id=\"126\"                  image_key=\"1\"                  alt=\"amulencolor\"                  title=\"amulencolor\" \/>              <\/div>                            <div id=\"bwg_filmstrip_thumbnail_2_0\"                class=\"bwg_slideshow_filmstrip_thumbnail_0 bwg_slideshow_thumb_deactive_0\"                data-style=\"width:161px; height:90px;\">                <img decoding=\"async\" class=\"bwg_filmstrip_thumbnail_img bwg_slideshow_filmstrip_thumbnail_img_0\"                  style=\"width:181.45161290323px; height:90px; margin-left: -10.225806451613px; margin-top: 0px;\"        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10:44:26&quot;,&quot;is_embed&quot;:false,&quot;is_embed_video&quot;:false,&quot;image_width&quot;:&quot;1200&quot;,&quot;image_height&quot;:&quot;595&quot;,&quot;thumb_width&quot;:&quot;500.00&quot;,&quot;thumb_height&quot;:&quot;248.00&quot;}],&quot;width_or_height&quot;:&quot;width&quot;,&quot;filmstrip_thumb_margin_hor&quot;:2,&quot;left_or_top&quot;:&quot;left&quot;,&quot;outerWidth_or_outerHeight&quot;:&quot;outerWidth&quot;,&quot;enable_slideshow_shuffle&quot;:0,&quot;lightbox_filmstrip_thumb_border_width&quot;:&quot;1&quot;,&quot;thumb_click_action&quot;:&quot;open_lightbox&quot;,&quot;thumb_link_target&quot;:1,&quot;upload_url&quot;:&quot;https:\\\/\\\/www.lapicaraza.com\\\/wp-content\\\/uploads\\\/photo-gallery&quot;,&quot;preload_images&quot;:1,&quot;slideshow_effect&quot;:&quot;fade&quot;,&quot;event_stack&quot;:&quot;&quot;,&quot;preload_images_count&quot;:10,&quot;image_width&quot;:800,&quot;image_height&quot;:500,&quot;thumb_width&quot;:250,&quot;thumb_height&quot;:140,&quot;filmstrip_direction&quot;:&quot;horizontal&quot;,&quot;slideshow_filmstrip_type&quot;:1,&quot;slideshow_thumbnails_count&quot;:5,&quot;slideshow_filmstrip_width&quot;:161,&quot;slideshow_filmstrip_height&quot;:90,&quot;slideshow_filmstrip_rl_btn_size&quot;:&quot;20&quot;,&quot;slideshow_play_pause_btn_size&quot;:&quot;35&quot;,&quot;watermark_type&quot;:90,&quot;watermark_height&quot;:90,&quot;watermark_font_size&quot;:20,&quot;slideshow_title_font_size&quot;:&quot;16&quot;,&quot;slideshow_description_font_size&quot;:&quot;14&quot;,&quot;bwg_playInterval&quot;:&quot;&quot;,&quot;slideshow_interval&quot;:5,&quot;image_right_click&quot;:0,&quot;enable_slideshow_autoplay&quot;:0,&quot;enable_slideshow_music&quot;:0,&quot;bwg_current_filmstrip_pos&quot;:0}' 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   data-src=\"https:\/\/www.lapicaraza.com\/wp-content\/uploads\/photo-gallery\/amulen\/amulenbn.jpg?bwg=1764758683\"                               image_id=\"127\"                               alt=\"amulenbn\" \/>                          <\/a>                                                <\/span>                    <\/span>                  <\/span>                <span class=\"bwg_slideshow_image_second_spun_0\">                  <\/span>                <input type=\"hidden\" id=\"bwg_current_image_key_0\" value=\"0\" \/>                          <\/div>        <\/div>      <\/div>              <a class=\"bwg-a\" id=\"spider_slideshow_left_0\" onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), (parseInt(jQuery('#bwg_current_image_key_0').val()) + 3 - bwg_iterator(0)) % 3, '', '', 0); return false;\"><span id=\"spider_slideshow_left-ico_0\"><span><i class=\"bwg-icon-angle-left bwg_slideshow_prev_btn_0\"><\/i><\/span><\/span><\/a>        <span id=\"bwg_slideshow_play_pause_0\" class=\"bwg_slideshow_play_pause\" style=\"display: ;\"><span><span id=\"bwg_slideshow_play_pause-ico_0\"><i class=\"bwg-icon-play bwg_ctrl_btn_0 bwg_slideshow_play_pause_0\"><\/i><\/span><\/span><\/span>        <a class=\"bwg-a\" id=\"spider_slideshow_right_0\" onclick=\"bwg_change_image(parseInt(jQuery('#bwg_current_image_key_0').val()), (parseInt(jQuery('#bwg_current_image_key_0').val()) + bwg_iterator(0)) % 3, '', '', 0); return false;\"><span id=\"spider_slideshow_right-ico_0\"><span><i class=\"bwg-icon-angle-right bwg_slideshow_next_btn_0\"><\/i><\/span><\/span><\/a>            <\/div>      <\/div>            <\/div>        <\/form>        <style>          #bwg_container1_0 #bwg_container2_0 #spider_popup_overlay_0 {          background-color: #EEEEEE;          opacity: 0.60;          }          <\/style>        <div id=\"bwg_spider_popup_loading_0\" class=\"bwg_spider_popup_loading\"><\/div>        <div id=\"spider_popup_overlay_0\" class=\"spider_popup_overlay\" onclick=\"spider_destroypopup(1000)\"><\/div>        <input type=\"hidden\" id=\"bwg_random_seed_0\" value=\"571393649\">                <\/div>    <\/div>    <script>      if (document.readyState === 'complete') {        if( typeof bwg_main_ready == 'function' ) {          if ( jQuery(\"#bwg_container1_0\").height() ) {            bwg_main_ready(jQuery(\"#bwg_container1_0\"));          }        }      } else {        document.addEventListener('DOMContentLoaded', function() {          if( typeof bwg_main_ready == 'function' ) {            if ( jQuery(\"#bwg_container1_0\").height() ) {             bwg_main_ready(jQuery(\"#bwg_container1_0\"));            }          }        });      }    <\/script>    \n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Javi, eligi\u00f3 la palabra mapuche<em>&nbsp;<a href=\"https:\/\/www.instagram.com\/amulen___\/?g=5\">Amulen<\/a><\/em>, para su empresa. Ya que, ten\u00eda claro que quer\u00eda hacer alusi\u00f3n a sus ancestros chilenos y, a su vez, representar que ella sigue recorriendo el camino de la vida (significado literal del t\u00e9rmino). Asimismo, pidi\u00f3 a sus allegados que le dijeran elementos que la describieran y la palabra que m\u00e1s sobresali\u00f3 fue&nbsp;<em>girasol<\/em>. Por consiguiente, yo, tambi\u00e9n quise reflejar ambas cuestiones en la representaci\u00f3n del imagotipo de su centro de cuidado personal y dise\u00f1\u00e9 un pendiente mapuche con forma de girasol. Finalmente, me indic\u00f3 que tambi\u00e9n quer\u00eda aplicar la marca sobre las im\u00e1genes que iba a ir subiendo a RRSS y como consecuencia, realic\u00e9 varias versiones de marca para que se viera bien sobre cualquier fondo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:18px\">Javik,&nbsp;<em><a href=\"https:\/\/www.instagram.com\/amulen___\/?g=5\">Amulen<\/a><\/em>&nbsp;maputxe hitza aukeratu zuen, bere enpresarentzako. Zergatia argi zeukan, bere arbaso txiletarrak isladatu nahi zituen eta berak, oraindik, bere bidea egiten dabilela (literalki, hitza, ibiltzea esan nahi du), ere. Horretaz gain, bere adiskideei deskribatzea eskatu zien eta askotan agertu zen hitza,&nbsp;<em>eguzkilore<\/em>a izan zen. Hortaz, nik, bi gauza horiek bere apaindegiaren imagotipoan agertzea beharrezkoa ikusi nuen eta eguzkiloredun belarritako maputxe bat diseinatu nuen. Amaitzeko, sare sozialetan argitaratuko zituen argazkien ur-marka izatea nahi zuen, ere. Horregatik, markaren zenbait bertsio egin nituen, modu egoki batez, euskarri guztietara moldatzeko.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Javi, eligi\u00f3 la palabra mapuche&nbsp;Amulen, para su empresa. Ya que, ten\u00eda claro que quer\u00eda hacer alusi\u00f3n a sus ancestros chilenos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-623","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amulen - La_Picaraza<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lapicaraza.com\/?page_id=623\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amulen - La_Picaraza\" \/>\n<meta property=\"og:description\" content=\"Javi, eligi\u00f3 la palabra mapuche&nbsp;Amulen, para su empresa. 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